Business Center versus Co-Working Space

Like the modern technological world we live in, the way we work has expanded beyond our own physical tools or human understanding. Networking has become paramount, and the possibilities of how each connection can help us are endless. Because of this, the growing trend of co-working is shining with a new light on our industry.

So, how does co-working differ from serviced offices?

Co-working is a brash idea that is a far cry from the straight-laced, suit wearing work days that the modern business centers was built upon, co-working offers a unified solution to both what the mounting problems of a burgeoning technological world, and a starved economy have to offer. The idea is simple, and in its simplicity, brilliant.

The difference is in their approach to the workspace, the client, and how they present their solution to the entrepreneur.  Take a look at their approach and think about how you can modify your space, approach, and procedures to enter the co-working movement.

Step one: They take a giant workspace, and open its doors to smaller companies. Companies, like plants, need time and room to grow. They need the right mix of elements and the right environment. They create an environment of collaboration. By opening the doors and rubbing elbows with new businesses, a company can learn from the successes and pitfalls of their co-workers, and leverage these experiences for their own gain. Make your client successful and you create a long term loyal relationship.

Step two: They make it easy and affordable for clients to use, share, and reserve resources. As a co-working environment excels by combining and unifying a workspace, smaller companies can expect to lower costs on office rental, as well as equipment rental.  These days, success is all about using your money wisely, not hiding it in your basement, and co-working offers a strategy based solution to lowering costs while increasing exposure.  Let go of the “nickel and diming” and think about how you can help clients combine resources.

Step three: They create a culture of collaboration to mingle, network, connect, and succeed. The baby stages of a new company are a great opportunity for key players in a business to learn from everyone around them. And, while co-working offers the chance to meet new people, it also offers the opportunity to meet people whose direct skills can help their company. Whether it be computers, video production, or a mixed media approach, a co-working environment will pair up like minded people who have transferable skills.  The key here is really knowing your clients. Knowing what they are good at and what they need help with to be successful.  Then, making the introductions to create new relationships.

See. Simplicity in ingenuity. By helping others, you help yourself.

The whole concept teeters on the idea that there is always someone out there that knows more, and can help you. And co-working space can provide those client connections. One hand washes the other, and steel sharpens itself. The metaphors can continue into the dawn, but the point is working in a unified group setting pays off for the client and the operator.  Simple as that.