Blogging and Social Media – A Match Made in OBC Heaven?

Most marketing firms are now recommending you need a blog. Blogging tends to reflect the “voice” of a company – much more so than static page content. You can have many different people blog (web log) for your company, or perhaps even have guest or client bloggers. Blogging is an easy way to create powerful, dynamic and interactive content – which, by the way, will increase your office business center's website's SEO and Google ranking. Since 90% or more of people begin their purchase research in search engines, blogs and social media make it more likely that your prospects will find you online when they search.

Dynamic and interactive content will engage your followers. A good blog will increase traffic to your website. Not only that, but once you create content for your blog, you can automatically import it into LinkedIn and Facebook, and feed the stream into Twitter. The more “social” areas you share your blog, the more likely you are to attract a loyal following – which then creates “inbound marketing”  opportunities: by sharing helpful information you attract people who trust you and want to do business with you to your site and your office business center. 

The day of the outbound hard-sell marketing effort might be over for you – including the large bill that comes with it. In a recent article, Hubspot discovered that people who blog AND tweet have more followers to their blog (79%) and more followers on Twitter (102%). Which, in turn, means you have a greater and more loyal tribe ready and willing to check out your OBC and convert into clients.

And the cost?  Extremely low compared to most web site development. Blogs are easy to access and change, and you can have a blog going in a matter of days. With blogs and social media, there is an advantage to moving first.  Your clients are using social media. They are buying product and services because of what they read on social media.  They are making comments, good and bad – about your company. They are looking for an OBC solution, but if you are not in social media, you won’t know and your competitor will. 

So in the end, why not? If you blog, and do it well, you might create an incredible wealth of warm leads for your OBC. If you don’t do anything, you will be left behind the leading edge of the social media revolution.

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