ABCN Member Lori Spiess Makes Marketing Virtual Offices a Priority

ABCN Member Lori Spiess is no stranger to innovation and aggressive marketing. As a long-time industry veteran based in Minneapolis, Lori knows her market well and understands what it takes to set her business apart from the competition. As flexible office alternatives such as virtual offices gain popularity, Lori has turned her focus to this innovative offering in her market.

"We need to shine the light on services that work," Lori said. "In this economy, more people are starting businesses and going out their own.  The statistics show that most businesses started this year are home based and there are challenges in working at home. Clients choose to work at home. I do not want to have a product that is not designed for the home based business owner."

Lori recently employed ABCN Media to give her Officenters website a facelift. "I want [prospects] to look at my new website and say. 'That’s me!  That is a company that works the way I choose to work.' I wanted to keep it very simple and not too stuffy or corporate. I have a vision of the person I want to target and a marketing plan to fit."

Lori targets clients who are looking for the advantages that only virtual offices offer, and has made a movement to make virtual offices her marketing priority: "I think we must celebrate the lifestyle choices of people who want to have it all. Working at home is not a shameful thing of the past.  It is now a part of the American Dream. And it makes good financial sense. I think that Virtual Office Plans are the perfect business model for today and into the future."

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