Online Spending for B2B Marketing on Rise

According to recent studies, small business owners claimed that online marketing tactics have proven particularly effective.

Both large and small B2B companies are increasing their online spending, with small companies increasing their digital spending the most, by an average of 8.2%. 26% of B2B companies with fewer than 100 employees are have reported increased spending on marketing.

According to recent studies, small business owners claimed that online marketing tactics have proven particularly effective. E-mail marketing was ranked most effective, followed by search and display advertising.

It is becoming increasingly true that spending more on marketing does not necessarily make for a successful campaign or greater ROI. Free marketing strategies are proving highly effective. The ALLIANCE Academy published a Training Focus in February entitled "Four Easy Ways to Manage Your Website for Maximum Marketing Impact." The issue discussed free and low-cost strategies: microblogging via Twitter, link building with Flickr, podcast publication, and adding audio.

In this economic climate, marketing to set yourself apart from the competition is critical; the opportunity to market electronically and online cannot be passed up. ALLIANCE recommends establishing a formal B2B e-marketing budget line item that is monitored and managed as a part of your business's overall marketing strategy with the same care as you manage the analytics on your Website.