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Leaving the Perfect Voice Mail
Follow these ALLIANCE-recommended tips to get better results from your voice messages.
- Create a reason for people to call you back. If you want the person you're calling to call you back, don’t leave information that would allow the person to make up his/her mind. Add a call-to-action to your message by providing a key date or something of interest that will entice the person to return the call.
- Repeat your phone number twice. If the person can’t quickly write your number down, you’ve given them a good reason to not call back.
- Avoid asking the person to call you back at a certain time. This provides them with an excuse not to call you.
- Never say in your message that you plan to call them back. This just gives the person an excuse to ignore your message.
- Try to avoid leaving messages on Friday afternoons and Monday mornings. Messages left on a Friday afternoon are the least likely to be returned. For most people, Monday mornings are very busy and, as a result, only high–priority activities will get their immediate attention.
- Don't leave voice mail messages at odd hours. Most voice mail systems offer a time stamp and the person hearing the message will suspect you really did not want to talk to them.
- The best hours to leave voicemail messages are from 6:45 AM to 8:00 AM and from 4:30 PM to 6:30 PM. Aggressive people are usually working during these time periods, and the person receiving your message could potentially view you as one.
- Wisely use time zone changes to make as many calls as possible during the optimal voicemail periods.
- Be personable yet professional, and link your message to something of interest to the person you are calling (such as another person or event). The recipient may view your message as a waste of time if you have no purpose other than getting your name in front of them.
- When leaving a message with multiple points, be sure to immediately disclose how many you will be making. This will prevent the recipient from accidentally fast-forwarding or deleting it before it is completely heard.
- The optimal message is between 8 and 14 seconds. If you can’t say it briefly, don’t say it at all. Leaving a long message is an invitation to have the entire message skipped.
- When leaving your phone number, don't give your website address. This will give the person an opportunity to make a decision about you without calling you back.
- Refer to a mutual acquaintance (of whom they think positively) in your message as a way of connecting with the recipient.
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