Category Archives: Blog

Brand is critical

Recapturing Your Brand

Lost sight of your brand? Redefining it is a very worthwhile exercise that can help you build more purposeful – and successful – marketing and sales campaigns.

Teamwork and good ideas

Summer Summits: Why Not Start One?

The quiet summer period is a great time to take stock of how you are doing as a team, as a business center, as a competitor in your community.

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Ugly Artwork and Worn Out Interiors: Sign of a Deeper Problem?

The conversation relates back to an article by Jo Disney on the benefits of displaying local artwork upon business center or coworking space walls. The question is why more business center owners and operators aren’t doing it. Not only does fresh artwork add a vibrant touch to hallways and furnishings, but it broadcasts a sense of connectedness to local talent within community. Why indeed? It makes so much sense, there must be a reason. Yet, after doing some research, I’m beginning to suspect that the reason has more to do with a lack of creativity, resolve and energy than it does with lack of availability of the artwork itself.

2014

New Year, New Attitude

Consider the fresh New Year ahead of you. It’s waiting for something fresh and new from you.

Coworking

Are you Partnering With Coworking Owners?

Here’s food for thought. What if you partnered with coworking space operators, and let them provide space for fledgling businesses before recommending them to your center once they’re ready to upgrade?