Published Wednesday, July 18th, 2012, by Mike Sullivan.
Does your business center have a YouTube channel? If not, now is the time to get one up and running. Study after study shows the marketing value of YouTube videos.
But launching a YouTube channel alone isn’t always quite enough to separate your business center from the masses. You also need to work your SEO practices. The concept is similar as to SEO with your website.
Indeed, mixing the power of YouTube video marketing with SEO savvy can drive targeted traffic to your web site – at no cost to you. That’s the premise of a recent DigitalMarketer.com article and free report that you might want to pick up to quickly educate yourself on how to maximize YouTube traffic.
The article also offers business center operators some comfort: You don’t have to be intimidated by establishing a YouTube presence. It only takes a good idea and quality execution to benefit from all the video sharing king has to offer.
For example, you could do a tour of your business center. If that’s too complicated, you can do an Animoto video with images of your business center or even just words. Your general manager could also just offer a short monologue clearly defining the location and benefits of your business center.
DigitalMarketer.com is providing the answers to all the questions business centers may have about video marketing in a special report called “YouTube Google Hack: How to Rank Any YouTube Video Number One on Google in Three Days.”
Don’t worry. The “YouTube Google Hack” philosophy doesn’t involve any shady tactics or any hacking whatsoever. In other words, you won’t be penalized by Google. The report simply shows marketers how to get YouTube hits using the viral video site’s optimized traffic relationship with its parent company – Google.
With the massive shift toward video, you might say that Google “likes” video in its search engine results. And so do searchers. According to DigitalMarketer.com, typical Internet browsers are more likely to click on and view a video than a written article or still photo. That, the article suggests, is because temptation feeds the growth and popularity of YouTube as more than just a site for watching cute kittens and basketball trick shots.
And, again, it’s all free. It won’t cost your business center a dime. It may take you a couple of hours to get up to speed on the practices and implement them, but it’s time well spend in a video-based Internet economy.
ABOUT THE AUTHOR
Mike Sullivan is an entrepreneur and marketing professional who tries to keep things humming along as best as possible. From time to time, he updates Officing Today, but mostly he can be found on Skype talking with someone about virtual offices. Connect with Mike Sullivan on LinkedIn.
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